WHAT WE DO
MARTIN IFFERT CONSULTING supports companies improving their Ecological & Social Sustainability and Economical Success
WE SUPPORT INDUSTRIAL COMPANIES TO SHAPE THEIR BUSINESS MODEL FOR SUSTAINABLE SUCCESS
"Sustainability" is a catchphrase in modern society and the economy. The same applies to "Corporate Social Responsibility". Many companies use these words because they believe that it is necessary for a good image. We are convinced (and have experience) that a good relationship with all stakeholders is also important for economic success.
We develop individual solutions that exactly meet customer needs and requirements. We are available in all steps of the development process, from start to finish and even throughout the entire project lifetime, always taking your needs into account. We respect our customers' priorities and support their views and strategies. This is our vision and our style of work. Practical, goal-oriented, fast and agile.
Are you ready for "PLAYING to WIN" or is your organization still stuck in "PLAYING not to LOSE"?
PLAYING to WIN requires all of the NINE LEADERSHIP TRAITS: 1) be YOURSELF, 2) be HUMAN, 3) be EGO-FREE, 4) NORTH STAR LEADERSHIP, 5) SECURE BASE LEADERSHIP, 6) DEEP TRUST LEADERSHIP, 7) LAEDING by EXAMPLE, 8) PLAYING to WIN, 9) LAEDING with KNOWLEDGE
WHAT WE CAN DO
Analysing, Consulting, Representing, Networking, Benchmarking, Coaching, Training, Executing
ENERGY & CLIMATE
The energy transition in Germany and Europe creates new challegnes and opportunities for industries with a close relation to the energy value chain. Decarbonization and the integration of renewable energies are changing the way energy is generated and consumed. Energy efficiency needs to be viewed from a broader perspective, in which generation, transport, storage and consumption are considered as a whole.
ALUMINIUM & METALS
The competitive landscape for the metal industry has been challenged by increasing competition from China in the last 10 years. In the meantime, China produces about 60% of all base metas, e.g. Aluminum, Copper, Steel, etc.
LEADERSHIP & CULTURE
We support companies in the design of their CULTURE for "PLAYING to WIN"
- Help define the North Star Mission
- Analyse the Leadership style and gap
- Develop the Map for Cultural Development
- Train the Management Team in the 9 Principles
STRATEGIC COMPANY CHOICES
The Art of Strategic Management is to make the right Choices. And there it is much more important to decide what to cut than what to add.
Owners and Leaders have to position the company carefully to be successful in the market in the long term. Regardless of today's success or prosperity, it is always a matter of choice. The resources are always scarce and therefore it is necessary to choose wisely where the money and resources are to be spent.
The illustration of Strategic Corporate Choices compares the positioning of two different companies on the three strategic axes. In this example, the x-axis refers to the value chain efficiency. The y-axis relates to innovation and shows the maturity of the value proposition. We analyze customer proximity on the z-axis, expressed as the value of customer orientation.
Company A would display a company that is strong on the efficiency axis and in customer focus. Typical examples would be the use of lean and kaizen tools in production and a strong trading or distribution network for customers.
Company B is less efficient in production, but is innovative. This company will spend a lot more resources on research and development and achieve much higher margins per unit.
RELATIVE STRENGTH and ATTRACTIVENESS of MARKET
Criteria Industry Attractiveness
- Size
- Market Growth and Pricing
- Market Diversity
- Competitive Structure
- Industry Profitability
- Technical Role
- Social
- Environmental
- Legal
- Human
Criteria Business Unit Position
- Size
- Growth
- Share
- Position
- Profitability
- Margins
- Technological Position
- Strengths/Weaknesses
- Image
- Pollution
- People
- Stakeholder Support
The analysis of the relative strength of a business in relation to the attractiveness of the market shapes the decision-making process. It is clear that a strong position in an attractive market should be used to expand the position. In today's world, where the "Winner takes it All", it is extremely important to be ahead of the pack. However, it may not always be clear where my position is relative to the market and competitors. Your own assessment and perspective may be biased and not always very objective. Here it is important to get objective help and a view from the outside in.
SHAREHOLDER VALUE and SOCIAL CORPORATE RESPONSIBILITY are two sides of the same coin and in the long run it will not be possible to compromise one over the other (at least not in a democratic society with an independent press and proper Checks and Balances).
Understanding and agreeing to this concept is an advantage for everyone involved and guarantees the long-term success and sustainability of the company. In addition, if implemented correctly, it will even outperform the market. Proper Leadership is critical to success.
Typical conflicts of these two sides are e.g. Employee benefits versus shareholder dividends or environmental standards versus production costs. If we consider these "conflicts" as zero-sum games, it will be difficult to find agreements. But if we prove that the cake is bigger for everyone in constructive solutions, we can outperform. Only a motivated and well-trained workforce will be successful in the long term, and only an economically successful company can finance high wages and adequate training.
WHERE WE PLAY
EXPERTISE PORTFOLIO
ENERGY & CLIMATE
ALUMINIUM & METALS
LEADERSHIP & CULTURE
DR. MARTIN IFFERT
CONSULTANT / EXPERT / ENGINEER / EXECUTIVE